AI to revolutionize creative economy, not threaten it:

AI to revolutionize creative economy, not threaten it: Union minister  Hardeep Puri, ET Government

Context

Globalisation and modernization along with Technology adoption have become a cutting edge trend and necessity to perform in almost all aspects of life nowadays. Though it has both positive and negative impacts, focusing the positive impact of it on the creative economy reveals a lot. Creative industries are a substantial market because they are able to stimulate the economy and create more employment and therefore it is a fact that artificial intelligence (AI) has been deemed capable of revolutionising the creative economy

 About

  • As for the artistic creations originating from the use of artificial intelligence like writing, music, art, and literature, they are reaching the cutting edge. 
  • From the exploration above, one can see that AI can help human creative professionals in generation of ideas, cooperation, and supplement skill. 

 Description

  • AI can aid in content creation, such as:- AI can aid in content creation, such as: 
  • Both Musical arrangement and production 
  • Creating and composings artists and images and videos 
  • literary writing and editing. 
  • Fashion designing and development 
  • AI can also enhance human creativity through:- AI can also enhance human creativity through: 
  • Generation of ideas and resulting suggestions 
  • Collaboration and co-creation 
  • Up gradation and training of Skills 
  • Organisation and management of the work’s project 

 Significance

  • AI has the potential to revolutionise the creative economy by:- AI has the potential to revolutionise the creative economy by: 
  • Thus the productivity and efficiency of the business should be improved. 
  • Improving creative use of self and objects. 
  • Increasing the density and diversity of the social networking structures 
  • Innovating on the business model and revenue proposition 

 Pros

  • AI can: 
  • Replace monotonous work with computers so that people could focus on the creative approach. 
  • Bring fresh general concepts about creative direction and new ways for creatives to operate. 
  • Future human–AI interaction should facilitate teamwork and partnership between humans and an AI system. 
  • Unique creative resources should be made open for all, in the same way, the markets related to creativity should be made available to everyone.

Cons

  • AI may: 
  • Replace certain jobs, or specific tasks within those jobs, wherein task repetitiveness is an issue 
  • Promote libido obscures and auteurism. 
  • Added systematic biases and inaccuracies in materials produced by the system 
  • High-quality training data and algorithms have to be relied upon 

 Challenges

  • I will be addressing issues to do with loss of jobs and ownership of creativity 
  • Controlling the problem of fake news while offering a transparent and accountable framework for people to make content using artificial intelligence. 
  • Creation of and implementation of Artificial Intelligence technologies that support and enhance human creativity. 
  • Creating synergy between people and machines: new challenges for cooperation 

 Conclusion/Way Forward

  • AI can positively impact the creative economy but it needs solvable issues and concerns to be discussed and solved. 
  • Using AI technologies that enhance creativity – in rather a way acts as a co-partner for human beings – can pave the way for viable opportunities for progress. 
  • To embrace all the opportunities of the use of AI in the creative economy, people and artificial intelligence will need to work together.

Source: Press Information Bureau

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